Put your brand inside the hard thing.
I pick one thing a year I’m not sure I can do, and film it day by day. For the 2026 race kit, supporters took a logo spot on the chest, a sleeve or a thigh. Partners get a place in the story, used the way it was meant to be used.
Thank you to my 2026 supporters
Title supporter uhoh.com
- finimize
- Jessica Aiello
- THERA
- evolution Physical Therapy & Fitness
- eightx
- Free Spirits
- Raq.com
- Cornerstone Licensing Services
- CIS Partners
- Valor Public Safety
- Neptune Prenups
- Franzy
- Hampton
- Zero To Agent
- consultadd
- YEC
- Blaser Physical Therapy
- KETRO
- mata.
- DUDE WIPES
What partners get
Reel integration
Your product inside a real training day: the ride, the swim set, the packing list. Filmed as it happens, not read off a card.
Short-form video on Instagram, TikTok and YouTube
The training-block story
A multi-month arc that follows one block from day one to the event, with your gear used in the sessions it was made for.
Logged on Strava: 226 sessions in the 2026 block
Race-week series
A run of daily clips across race week: travel, setup, the night before, the day. In 2026 that week ended in a cancellation, and that became the story.
Built around the next hard thing (2027, to be announced)
Who’s watching
People who want to do something hard and haven’t started yet. Founders and early-career professionals who know my work through Undergrads. First-timers in endurance sport who want to see what it really looks like from zero.
That’s who I make it for, not a measured breakdown. Demographics come from platform analytics once Thomas shares them.
| Platform | Followers |
|---|---|
| Placeholder: Thomas to confirm | |
| Placeholder: Thomas to confirm | |
| TikTok | Placeholder: Thomas to confirm |
| YouTube | Placeholder: Thomas to confirm |
Counts are published only once Thomas confirms them. No estimates.
Media kit
One-page PDF with formats, audience and contact. Placeholder: Thomas to supply
How a collab works
1. Tell me about the brand
Use the form below. I read every one myself.
2. We find the fit
We talk through your product and which part of the training or the event it belongs in.
3. I film it in the story
The integration is filmed during real sessions. Sponsored posts are labeled as paid partnerships.
Who you’d be working with
Founder and CEO of Undergrads (founded 2017, 21 markets, 40,000+ moves). 75 Hard in 2025. In 2026, trained from no triathlon background for a full-distance triathlon in Barcelona; a storm cancelled it the day before, and I ran 26.27 miles in Calella instead.
Tell me about your brand
Prefer email? hello@thomasgmumford.com